Seattle Indivisible's Branding Guidelines
Tools to spread the brand and grow the movement
We at Seattle Indivisible believe in the power of words and actions on the ground, and how we’re perceived through media. We’d like the ubiquity of our brand identity to represent our persistence. You can help the movement gain exposure, inspire new membership, and demonstrate we’re a powerful, organized force by creatively incorporating these brand symbols in your signs, posters, websites, and hand out material. Basically anywhere the public sees us.
Think of our guidelines below as either an aid to make presentations simpler and easier, or an execution starting point for skilled creatives. Our aim is to avoid major errors in execution, but also to encourage creative innovation. Whatever the case, we ask that you be good stewards of the brand.
Your attention to this guide will help bolster our effectiveness and strengthen the movement. Thank you for all you do.
Download links to our branding assets are available at the end of this guide.
Assets to get you started
CMYK: 100, 87, 32, 51
RGB: 187, 19, 62
CMYK: 8, 100, 77, 1
Background - general
Background - website
Click an image below to download and open them in Photoshop or equivalent to edit them to include your groups name.
Basic usage for Seattle and WA State including helpful do’s and don’ts
DO: Get creative with the hand or word-bar of the logo in terms of scale and usage. There’s even a printable color-your-own version of the hand logo.
DON’T: stretch the logo out of proportion if you change the size.
DO: use a large logo le for a large print-out.
DO: combine the logo with your own unique messaging that promotes the indivisible mission.
(click here to go to the le download list)
DON’T: make the logo huge, nor be too small to read.
DO: use some variance between medium and small.
If the logo is the only element, such as on a web site’s home page, it should be medium in size (see SI home page). On interior pages, or if it’s secondary or supportive to other elements anywhere else, it should be small.
Use INDIVISIBLE Red and Indivisible Blue
.psd with the star-hand beside the text
DO: leave breathing room around the logo and give it it’s own space to occupy
DON’T: crowd it against other elements
Messages & Promos
DO: have a specialist brand static media posts using Indivisible red as shown. The URL of the parent website, or your own site can be placed at lower left using Indivisible blue (see color specs).
DO: keep things simple, clean and uncrowded
DON’T: exaggerate proportions or add your own group name
Make your own group logo with precision
DO: please seek out someone with skill and tools to execute this important step, even reach out for a volunteer if you don't know someone. Consider it an opportunity to partner with someone new. You can still contribute by overseeing the effort. If that's still not possible, please avoid using Microsoft Word to perform this task. If you don't have a graphic application such as Adobe Photoshop or Adobe Illustrator, we suggest using Gimp or Inkscape as replacements (respectively), both are free.
Why is font style, size, and placement precision so important? Because the public has such a sensitive eye that even a minor flaw in the "right" place might mean a negative influence on how the logo is perceived. By following the guidelines below with care, you can construct a logo like a pro for your own city or local area. Your attention to precision will go a long way as that logo may be repeated many times for the foreseeable future.
DO: only use Roboto Condensed for your city name (see link and instructions below). To download, go to the Roboto Condensed Google font page [here] and click “select this font” at upper right. Locate black bar at the bottom right of the page and click to expand it. Click the arrow-shaped download button at upper right to download the font.
DON’T: stretch or smash the letters to fit (a common mistake).
DO: carefully follow the guidelines, use the spec blue for your area/town/city name, and scale proportionately with care. Including the Indivisible Hand in your logo is optional.
The height of your text should not exceed approx 80% of the height of the red bar (as shown). In scaling and positioning the name, the total width shouldn’t extend past the lower left or upper right points of the red bar below it:
In the event the name is short, center over the red bar:
In the event the name is very long, we suggest this approach, which may require a bit of assistance to achieve:
If your designer opts for a font other than Roboto Condensed, please use only a condensed alternative typeface:
Download Branding Assets
Download the Seattle Indivisible branding assets: 400KB zip file containing PSD and AI files.